Please use this identifier to cite or link to this item:
http://dspace.uvaq.edu.mx:8080/jspui/handle/123456789/3483| Title: | Branding emocional: Harry Potter como franquicia global y experiencia icónica de marca |
| Other Titles: | Emotional branding: Harry Potter as a global franchise and iconic brand experience |
| Authors: | Cortes Soto, Daniela Chávez Mendoza, César Amando / Asesor de Tesina |
| Keywords: | Branding emocional Harry Potter Franquicia global Trasmedia |
| Issue Date: | Oct-2025 |
| Publisher: | Universidad Vasco de Quiroga |
| Abstract: | Se trata del branding emocional aplicado a la franquicia de Harry Potter y cómo ha logrado consolidarse como una experiencia icónica de marca a nivel global |
| Description: | Tesina Licenciatura en mercadotecnia |
| URI: | http://dspace.uvaq.edu.mx:8080/jspui/handle/123456789/3483 |
| Appears in Collections: | Tesis de Negocios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DANIELA CORTES SOTO MERCADOTECNIA 2025 OK.pdf | Texto completo | 1.07 MB | Adobe PDF | View/Open |
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